One-page websites are a trending and cost-effective solution for many small and medium-sized businesses that don't require extensive resources to create complex websites. 

They also save time. It’s simpler and more efficient to create a single-page website than to develop an entire web architecture filled with text and multimedia content.

Landing pages have gained popularity due to the need for concise, impactful, and relevant information. Instead of setting up multiple pages with repetitive content, a landing page delivers the essential details effectively.